How do you tell a story? From a song -through its lyrics-, to a novel, a performance, a script for TV, radio or cinema, a video production, an audioBook, story telling is important to keep the attention of your audience, fans, readers or consumers. No matter what the medium is, a story is told in time and space. It has structure, peaks, a climax, a release time. Work with ideas, create stories, charts, designs of your story-telling process, and turn them into reality. Develop your personal identity through drama, humour, mystery, purpose. Enjoy the ride, the same way your audience will.