Career Management: The Basics
An introduction to Creative Industries and Business thinking. This module aims to develop a specific way of thinking, through understanding how Creative Industries operate. We will be talking about the audiences, listeners, readers, fans, clients, and their characteristics. We will be talking about target groups and targeting. We will provide you with tools like the SWOT analysis and the 4Cs & 4Ps that define the public image. We will talk about branding, values and business models.